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Superlaundry App
Mobile + Operator Portal

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Client: Superlaundry
Date: May 2025
Role: Product Management & UI/UX Design

Consumer-grade ordering. Operator-grade control.

I led design and delivery for a public laundry platform: a mobile app for customers and a web portal with dashboards for store ops. Goals: fast scheduling, clear tracking, reliable payments, and measurable SLAs.

Scope: onboarding, address and pickup windows, order builder with services and add-ons, live driver tracking, notifications, wallet and cards, refunds, and support. Portal for orders, routing handoff, capacity, and performance dashboards.

Results: shorter time-to-order, fewer support tickets, and higher on-time pickups through capacity alerts and SLA monitoring.

Key flows

Scheduling: pickup/return slots with capacity limits and blackout logic.

Order builder: service types, add-ons, notes, promo codes, and price preview.

Tracking: courier ETA, status timeline, and push/SMS updates.

Payments: cards, wallet, COD, refunds, and invoices.

Portal: order board, capacity view, SLA breaches, courier assignment, and issue resolution.

System and delivery

Design tokens, component libraries, and templates in Figma. A11y: contrast, focus order, and large-tap targets. Localized copy and RTL-ready components.

Tech notes: real-time updates via WebSocket, push notifications, payments via gateway provider, SSR portal, and analytics for funnel and SLA. Targets: LCP <2.5s, crash-free sessions >99.5%.

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