Superlaundry Branding & Multi-Design

A scalable brand with fast asset delivery

Superlaundry needed a modern identity and a repeatable way to request and ship design assets across stores and channels. I led brand strategy, system design, and a multi-request workflow that reduces turnaround.

Scope: logo and visual language, typography and color tokens, packaging and labels, storefront signage, van wraps, and social templates. Request portal, intake forms, SLAs, and a shared asset library.

Results: consistent brand across touchpoints, <48h average request cycle, and lower rework through templates and guidelines.

Key components

Identity system: logo suite, lockups, spacing, and usage rules.

Packaging kit: bags, tags, care cards, and barcode layout templates.

Signage set: storefront, interior wayfinding, and promo frames.

Social/MKT templates: offers, how-to, and seasonal campaigns.

All files tokenized for color and type to speed localization and updates.

Delivery and workflow

Brand book, Figma libraries, token JSON, print-ready dielines, and export presets. Request form with required fields and auto-routing. SLAs and checklists to reduce back-and-forth.

Handoff: packaged assets per vendor, color profiles, bleed/safe areas, and usage cheatsheets. Versioning and audit trail in the asset hub.