Pioneering
Creative
Excellence
Evidence to lift
I find friction in your funnel, run disciplined experiments, and lock in wins. SaaS and Web3. Fast cycles. Clear impact.
Map acquisition → activation → revenue → retention. Find leaks by segment, device, and source. Prioritize impact vs. effort.
Outputs: funnel model, top issues, prioritized test backlog.
Hypothesis → design → sample size → launch → readout. Guardrails for stats power, SRM, and novelty effects.
Outputs: test charters, variants, analysis deck, decisions.
Remove first-run friction. Shorten time-to-value with checklists, presets, and progressive disclosure.
Outputs: key path redesign, copy, empty/loading/error states.
Test value props, plan structure, trials, and nudges. Clarify limits and upgrade moments without dark patterns.
Outputs: pricing page variants, meter rules, upgrade prompts.
Define habit loops, alerts, and re-engagement. Reduce churn with save flows and value-based messaging.
Outputs: lifecycle map, save-offer tests, win-back sequences.
Event taxonomy, KPI tree, and dashboards. Ensure clean data with IDs, consent, and governance.
Outputs: tracking plan, segments, experiment dashboard.
Clear pricing
for Growth, CRO & Experimentation
Evidence-led tests. Fixed packs for speed. Ongoing support for momentum.
CRO Audit (1–2 weeks)
Funnel review, heuristics, analytics read, segmentation. Deliverables: findings, quick wins, 30–60–90 plan.
Experiment Sprint (10–14 days)
Hypothesis → variants → sample sizing → launch → readout. Deliverables: test charter, results, next moves.
A/B Program Setup (2–3 weeks)
Framework, guardrails, taxonomy, dashboards, and backlog. Deliverables: playbook, templates, governance.
Growth Partner (4 weeks)
2–3 tests live, weekly readouts, backlog shaping, copy and design support, analytics QA.